Bot Sentinel Inc. launched an investigation into the negative Twitter activity concentrated on Harry and Meghan.
“Since Harry and Meghan, Duke and Duchess of Sussex, announced their departure from royal life in January 2020, there has been an increase in disinformation and targeted harassment directed at the couple on social media platforms, particularly towards the duchess.”
Read more on, and download Twitter Hate Accounts Targeting Meghan and Harry, Duke and Duchess of Sussex (Download)
“Our analysis allowed us to isolate 55 single-purpose accounts we identified as the primary hate accounts and 28 secondary hate accounts that mainly amplified the primary accounts. Combined with the help of their 187,631 followers, these accounts were responsible for approximately 70% of the original and derivative hate content targeting Harry and Meghan, Duke and Duchess of Sussex on Twitter. Using internal and 3rd party analytic tools, we estimate a combined unique potential reach of 17,000,000 users.”
