The Meghan Effect – Global Influence

Outland DenimSource

Contributed by Alyson North

  • Outland Denim is an Australian social enterprise that creates sustainable fashion and also employs Cambodian women, who have left the sex trade industry. After Duchess Meghan wore their jeans several times in Australia, during the Royal Tour, traffic increased by 948% to the brand’s internet site in one week. Increase in sales resulted in the company hiring 15-30 new employees; consequently, empowering more women by providing fair wages, and skill development and training.

  • Support for entrepreneurship and local businesses by the Duchess propelled Strathberry, an unknown brand into a global brand, when she wore their tri-colour leather midi tote on December 1, 2017. That particular Strathberry bag sold out in 11 minutes and resulted in increased website visits by 5000%.
  • Global fashion search platform Lyst, which tracks global personalities’ effects on fashion; including their influence over sales, social and search included the Duchess of Sussex on its “most powerful celebrity fashion influencers” list for the year 2018.
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Last Updated On March 16, 2019

References

People Magazine Link
People Magazine Link