Meghanomics – The Meghan Effect, An Introduction

Mark CuthbertSource

Contributed by Alyson North

Credit: Rightful owner

Whenever the Duchess of Sussex makes a public appearance, whatever she wears very often quickly sells out. Worldwide consumers either rush to nearby stores or to the stores’ online websites to place an order; simply because they adore the Duchess’ look. Many consumers also purchase items because they share the Duchess’ beliefs in the causes the brands she chooses to represent:

  • Empowerment of a small business, particularly those owned and operated by women
  • Fair and equal treatment of workers
  • Sustainability
  • Since the brand quickly gains recognition and sales on a global scale, many writers have dubbed this as “The Meghan Effect”. Meghanpedia has rebranded their term and renamed it “Meghanomics.”

Meghanomics the benefits of the Meghan Effect

  • Global recognition as online searches surge.
  • The cost of this free advertisement is priceless & the company is spared the huge expense
  • Increased brand value.
  • Increased sales, which means increased earnings
  • Increased employment, as companies hire more workers, to meet demand earnings, and employment.

First public outing:

  • The first time the beautiful Duchess of Sussex (then known as Meghan Markle) stepped out with the charming Prince Harry publicly, they walked hand-in-hand to a wheelchair tennis match at the 2017 Invictus Games in Toronto. Meghan made a fashion statement when she wore the Misha Nonoo husband shirt, stressed jeans, sunglasses by Finlay & Co. and “The Day Market Tote” by Everlane.
  • Everlane is an ethical or sustainable brand that uses factories around the world to produce its products. When selecting a factory, the company performs a compliance audit to evaluate factors such as wages, fair working hours and environment.

Results:

  • The entire outfit sold out immediately.
  • Finlay & Co, a London based company, reported a 1000% increase in sales and the brand netted $28,000 overnight.
  • Everlane (a brand that promotes a worthy cause) was forced to add a pre-order option to its website.

Engagement photo call

  • Meghan Markle wore a white wrap coat from the Canadian label, LINE. The LINE makes all their coats by hand. John Muscat, president and co-founder of LINE, released a statement through TODAY Style, “We are incredibly honored that Meghan chose to wear a LINE coat to mark this very special occasion. Acknowledging this coat is one of her favorite pieces, LINE officially decided to name it ‘Meghan’.” Awww the Meghan Effect, to have a garment named after you.

Outcome:

  • This coat sold out within minutes.
  • Searches increased by 320% for the following two weeks
  • Orders increased to 5,000 for that coat
Spread some Duchess of Sussex facts
Last Updated On February 13, 2019

References

Strathberry 'thrilled' after Meghan Markle carries one of their bags on first royal engagement Link
Can Everlane Make Ethical Chic? Link
Everlane Tote Invictus Games Link