In a remarkable testament to the power of thoughtful curation and authentic brand storytelling, Meghan, the Duchess of Sussex’s lifestyle brand “As Ever” has completely sold out following its highly anticipated launch. The collection, focused on culinary delights and homemaking essentials, has resonated deeply with consumers looking to elevate their everyday rituals.
The As Ever collection, which included items such as Raspberry Spread in Keepsake Packaging, Flower Sprinkles, Limited-Edition Wildflower Honey with Honeycomb, and a variety of herbal teas, was completely depleted after becoming available to the public. Also among the sold-out items were Crepe Mix and Shortbread Cookie Mix with Flower Sprinkles, reflecting the brand’s focus on bringing joy to simple moments of home entertaining.
For Meghan, As Ever represents more than just products—it’s a tangible expression of her personal philosophy around homemaking and hospitality. The brand’s immediate success suggests a significant audience eager to bring the Duchess’s approach to entertaining and everyday rituals into their own homes.
“As Ever is more than a brand – it’s a love language,” Meghan explains, describing how the collection emerged from her longstanding passion for cooking and entertaining. What began as homemade preserves and jams for friends and family has evolved into a brand designed to share that same sense of care and attention with a broader audience.
The rapid sell-out of As Ever’s inaugural collection demonstrates a substantial market for products that combine quality, thoughtfulness, and a touch of luxury in everyday items. Consumers appear drawn to the brand’s promise of elevating routine moments—whether it’s morning tea or a weekend breakfast—into occasions for joy and connection.
Meghan’s personal touch is evident throughout the brand’s presentation, from the carefully selected products to the emphasis on quality ingredients and elegant packaging. This approach has clearly struck a chord with consumers who value craftsmanship and authenticity in their purchasing decisions.
The overwhelming response to As Ever highlights a cultural shift toward mindful consumption and appreciation of small pleasures that enhance daily life. In creating products that transform ordinary moments into special ones, Meghan has tapped into a growing desire for intentional living and cozy homemaking.
While the brand is currently sold out across all product categories, this remarkable launch positions As Ever as a significant new player in the lifestyle market, with a devoted customer base already established and eagerly awaiting restocks and future offerings.
